Bangalore: E-commerce giant Amazon India announced on Friday it is working with four government entities under its Amazon Saheli program to accelerate the growth of women entrepreneurs across the country.

Entities include Uttar Pradesh State Rural Livelihood Mission (UPSRLM), Assam Rural Infrastructure and Agricultural Services (ARIAS), Chhattisgarh State Forest Department (CG Forest), and Jharkhand State Livelihood Promotion Society (JSLPS).

The collaborations, as part of Women’s Entrepreneurship Day, are aligned with Amazon’s commitment to digitize 1 crore of micro, small and medium enterprises (MSMEs), enable $ 10 billion in exports of e-commerce and create 20 lakh of jobs by 2025, the company said. in a report.

Amazon.in also launched a special WED storefront with a selection of products made available by women-owned businesses. The WED Storefront will help customers discover and purchase from nearly 98,000 unique products, including selections such as crafts, hand looms, fashion accessories, groceries and more.

As part of this collaboration, the Amazon Saheli program offers its participants in-depth training and skills development workshops to help associate women entrepreneurs understand the nuances of online selling and develop skills and capabilities. needed to grow their business on Amazon.in.

Amazon.in seeks to offer a regional selection and unique products in categories such as grocery, home and fashion accessories offered for sale by women entrepreneurs from Jharkhand, Chhattisgarh, Uttar Pradesh and Assam to millions of Amazon customers across the country.

“In keeping with our commitment to digitize 1 Crore MSME by 2025, we are proud to announce that we are collaborating with leading government agencies including UPSRLM in Uttar Pradesh, ARIAS in Assam, CG Forest in the Chhattisgarh and JSLPS in Jharkhand to have a direct impact and empower lakhs of women entrepreneurs in the four states, ”Sumit Sahay, director of seller partner services, Amazon India, said in the statement.

“We want to enable and empower women entrepreneurs who nurture the dream of starting their own business and help them unlock their true potential by providing a full range of market services and ongoing support. Through these collaborations, we seek to transform the lives of female salespeople by helping them start their e-commerce journey, ”added Sahay.

Amazon India launched the Amazon Saheli program in 2017 to empower women entrepreneurs to become successful sellers on Amazon.in. Currently, Amazon Saheli works with over 50 partners such as the National Urban Livelihood Mission, JSLPS, ARIAS, etc., with a reach of over 10,000,000 women entrepreneurs.


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